How to Know What to Say on Twitter

Twitter PR Strategy

Originally uploaded by ogilvyprworldwide

If, as an organization, you find yourself wanting to engage an audience through blogging and micro-blogging social media outlets like Twitter, this chart from Ogilvy PR Worldwide should help get you started.

Usually when an organization struggles to answer the question “What is it, exactly, that we’ll say?”, the root of the problem can be traced back to a lack of a coherent communications strategy that matches the medium (social media) and the tool (Twitter).
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