My Choice for SEO Project Management: Basecamp Turns Five!

The folks over at 37signals celebrated a significant milestone yesterday – their Basecamp baby turned five!

In case you didn’t know, Basecamp is an online project management and collaboration tool, built on the Ruby on Rails framework. It’s slick, simple and intuitive to use, and an inexpensive solution to client communication and management for SEO projects.

Why I Like Basecamp for SEO Project Management and Collaboration

To really reap the benefits of SEO, it needs to be looked at as a process of continuous improvement, not a one-time fix-it-all project.  Sure, you can get a lot done in the context of a fixed scope project, but to gain the insights and traction on the search engines to take you to the top it really needs to be a collaborative and ongoing process – and that’s where Basecamp shines.

In my approach to SEO, I take a collaborative and transparent approach with my clients.  There is no black magic (or black-hatting for that matter) involved.  Rather I see it as a two-way street requiring open communications and accountability from both client and SEO provider.

Basecamp it turns out, while somewhat lightweight on traditional project management features (it will not replace MS Project), makes a fantastic collaboration tool for agile projects.  The beauty is in its simplicity. And because it’s a hosted solution, is easily accessible by anyone on the project team via a web browser.

If you’re looking for an excellent collaboration tool to keep your internal projects on track or to help in communicating with external consultants on your web development or SEO projects, I suggest you give Basecamp a try!

About John Somerton

John Somerton is a web marketing strategist and creator of the Keyword Unity methodology for developing search engine marketing strategy. He lives in St. John's, Newfoundland, Canada.


  1. Zach Katkin says:

    Hmm… I like this article. I agree basecamp is a great project management tool for one-off projects, but I never really thought about it’s longevity – it has helped us with numerous long-term SEO projects as well as (and never thought of this before reading your article) very long-term client management (misc. updates, etc.). It is truly a great tool!

  2. Laurie says:

    Hi John
    Interesting post, we used to use Basecamp a lot for client communication when we built websites for a living; but we found it limiting for SEO and in the end could not find anything ideal so we built our own seo project management tool ( Do let me know if you would like to check it out.

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