Online Marketing Consultant in St. John's, NL
Getting the dreaded “Verification Failed” message when trying to add AdWords conversion tracking to your WordPress blog?
Look no further! Here’s a simple fix (a little bit of a hack) that will get you tracking Google AdWords conversions on your WordPress pages in no time flat. [Read more...]
Relying on toolbar generated metrics such as Alexa to make important decisions can be very dangerous if you don’t ask yourself the single most important question of any data collection tool: What is the source of the data?
Yes it’s the toolbar, but ultimately who is using the toolbar? That is, who has actually gone and taken the time to install the toolbar widget. I would have to guess that people install the toolbar for one primary reason – to get metrics – and not for the secondary reason of supplying metrics.
And who is most interested in getting metrics? Internet marketers! SEO’s (like myself) [Read more...]
John Somerton is an online marketing consultant at one of Atlantic Canada's leading IT firms where he is actively involved in and advises on many facets of online marketing including strategy, software tools, user experience (UX) design, search marketing (SEO/SEM), social media, and performance optimization (web analytics and KPIs).
With a strong belief in the power of a story well told, John strives to incorporate story and the customer journey into all of his marketing concepts and campaigns. He lives in St. John's, NL, Canada with his wife and three children.
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