How to Know What to Say on Twitter

Twitter PR Strategy

Originally uploaded by ogilvyprworldwide

If, as an organization, you find yourself wanting to engage an audience through blogging and micro-blogging social media outlets like Twitter, this chart from Ogilvy PR Worldwide should help get you started.

Usually when an organization struggles to answer the question “What is it, exactly, that we’ll say?”, the root of the problem can be traced back to a lack of a coherent communications strategy that matches the medium (social media) and the tool (Twitter).
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Best Blog Posts on How to Get ReTweeted

Want your tweets to go viral on Twitter?

If the secret to going viral on Twitter is to get retweeted, these blog posts from renowned bloggers, Internet marketers, and social media experts should get you started on the right track to creating the kind of Twitter content that will have your audience practically begging to retweet you! (how’s that for hyping it up?)

So you can hit the ground running with some good, solid, how-to-go-viral information, the first set of posts explore the more practical and creative elements of how to get retweeted.

And if you’re anything like me, you always need to know “why” things work the way they do (could be the engineer in me).  If that’s you, the second set of posts will give you a good solid grounding in the science and theory of getting retweeted and going viral on Twitter.

So without further ado, here’s how to get retweeted. [Read more...]

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The All New “Bum” Marketing in 5 Easy Steps

Now…I should preface this post with the following: I do not believe nor imply that this was a blatant marketing stunt. But…if it was it was pure genius! And a great example (template, perhaps?) of how to build buzz in the era of the social web.

Step 1 – Launch a website

Entrepreneurs Sean and Dave Diamond recently launched www.UTours.ca. UTours.ca produces DVDs that help prospective Canadian university students choose a university that best fits their academic and social goals. [Read more...]