Search Engine Optimization (SEO) Articles

How Website Structure and Information Architecture Is Critical to SEO Success

A well balanced website structure, logical information architecture, and clean URLs make your website more appealing to both search engines and visitors by ensuring your content is laid out and accessible in a logical and intelligible way. [Read more...]

Duplicate Content – How It Hurts SEO And Tips on Avoiding It

Over the past few years there has been much talk about content spamming and duplicate content penalties. In fact not that long ago a malicious webmaster could essentially scrape the content from another site, claim it as their own, and begin ranking for those pages – even over and above the original site! Aside from the obvious copyright violations, they were also effectively stealing business from those honest and unsuspecting website owners. [Read more...]

SEO CMS – How to Choose an SEO Friendly CMS

Although the interrelationship between SEO and CMS is probably one of the most complicated topics when it comes to web design mistakes that can hurt your search engine optimization efforts, it is also one of the most important things to get right upfront. [Read more...]

Routing Out the SEO Snake-Oil Salesmen

Bannack Days 2008-snake oil
Over the past couple of days I’ve seen several questions asked on LinkedIn along the lines of “What questions should I ask a potential SEO provider?”, which prompted me to pose a different question to the Ottawa SEO discussion group:

In what ways might the SEO industry (as a whole) respond to issues of fear and lack of trust in selecting an SEO provider?

[Read more...]

Why Apple’s Ottawa Genius Has SEO Value

Over the past couple of days, the Ottawa Twitter-sphere has been alight with rumours of an Apple store coming to Ottawa.

But just today, the rumours started becoming a little closer to reality with Apple’s job posting for, yes, a Genius. [Read more...]

My Choice for SEO Project Management: Basecamp Turns Five!

The folks over at 37signals celebrated a significant milestone yesterday – their Basecamp baby turned five!

In case you didn’t know, Basecamp is an online project management and collaboration tool, built on the Ruby on Rails framework. It’s slick, simple and intuitive to use, and an inexpensive solution to client communication and management for SEO projects.

Why I Like Basecamp for SEO Project Management and Collaboration

[Read more...]

Why the Quest for Higher Search Engine Rankings Almost Never Makes Sense

Seth Godin on his blog today talks about signaling strategies – essentially the mental shortcuts people take when deciding which products or services to buy or which politician to vote for. Things like big expensive billboards, being on the New York Times best seller list, and celebrity endorsements all send strong signals to the marketplace to “buy this product!” And of course marketers know this and will work hard to game the systems and distort the signals.

One major form of signaling that I deal with every day is in the form of search engine rankings. [Read more...]

Web Design SEO Tips – Build a Search Engine Ranking You Can Be Proud Of

Planning to launch a website? Have you (or your designer) given any thought to how your web design might affect your search engine rankings?

Register for our FREE 7-part web design for SEO course – delivered instantly to your email
[Read more...]