A well balanced website structure, logical information architecture, and clean URLs make your website more appealing to both search engines and visitors by ensuring your content is laid out and accessible in a logical and intelligible way. [Read more...]
Search Engine Optimization (SEO) Articles
Over the past few years there has been much talk about content spamming and duplicate content penalties. In fact not that long ago a malicious webmaster could essentially scrape the content from another site, claim it as their own, and begin ranking for those pages – even over and above the original site! Aside from the obvious copyright violations, they were also effectively stealing business from those honest and unsuspecting website owners. [Read more...]
Although the interrelationship between SEO and CMS is probably one of the most complicated topics when it comes to web design mistakes that can hurt your search engine optimization efforts, it is also one of the most important things to get right upfront. [Read more...]
In case you didn’t know, Basecamp is an online project management and collaboration tool, built on the Ruby on Rails framework. It’s slick, simple and intuitive to use, and an inexpensive solution to client communication and management for SEO projects.
Why I Like Basecamp for SEO Project Management and Collaboration
Seth Godin on his blog today talks about signaling strategies – essentially the mental shortcuts people take when deciding which products or services to buy or which politician to vote for. Things like big expensive billboards, being on the New York Times best seller list, and celebrity endorsements all send strong signals to the marketplace to “buy this product!” And of course marketers know this and will work hard to game the systems and distort the signals.
One major form of signaling that I deal with every day is in the form of search engine rankings. [Read more...]
Planning to launch a website? Have you (or your designer) given any thought to how your web design might affect your search engine rankings?