How Website Structure and Information Architecture Is Critical to SEO Success

January 3, 2010 By 5 Comments

A well balanced website structure, logical information architecture, and clean URLs make your website more appealing to both search engines and visitors by ensuring your content is laid out and accessible in a logical and intelligible way. [Continue reading…]

Duplicate Content – How It Hurts SEO And Tips on Avoiding It

December 18, 2009 By 4 Comments

Over the past few years there has been much talk about content spamming and duplicate content penalties. In fact not that long ago a malicious webmaster could essentially scrape the content from another site, claim it as their own, and begin ranking for those pages – even over and above the original site! Aside from the obvious copyright violations, they were also effectively stealing business from those honest and unsuspecting website owners. [Continue reading…]

SEO CMS – How to Choose an SEO Friendly CMS

December 11, 2009 By 2 Comments

Although the interrelationship between SEO and CMS is probably one of the most complicated topics when it comes to web design mistakes that can hurt your search engine optimization efforts, it is also one of the most important things to get right upfront.

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How to Know What to Say on Twitter

February 21, 2009 By 1 Comment

Twitter PR Strategy Originally uploaded by ogilvyprworldwide If, as an organization, you find yourself wanting to engage an audience through blogging and micro-blogging social media outlets like Twitter, this chart from Ogilvy PR Worldwide should help get you started. Usually when an organization struggles to answer the question “What is it, exactly, that we’ll say?”, [...]

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Best Blog Posts on How to Get ReTweeted

February 20, 2009 By Leave a Comment

Want your tweets to go viral on Twitter? If the secret to going viral on Twitter is to get retweeted, these blog posts from renowned bloggers, Internet marketers, and social media experts should get you started on the right track to creating the kind of Twitter content that will have your audience practically begging to [...]

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Routing Out the SEO Snake-Oil Salesmen

February 10, 2009 By 1 Comment

Over the past couple of days I’ve seen several questions asked on LinkedIn along the lines of “What questions should I ask a potential SEO provider?”, which prompted me to pose a different question to the Ottawa SEO discussion group: In what ways might the SEO industry (as a whole) respond to issues of fear [...]

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